In 2025, Swiss-Mile, a Swiss robotics company, announced a significant rebranding to emerge as RIVR, marking a new chapter in its journey towards becoming a leader in Physical AI and last-mile delivery solutions. The rebranding is not merely cosmetic; it signals a strategic shift from a high-tech spin-off to a global technology powerhouse, dedicated to solving the evolving challenges in the logistics sector.
RIVR's core expertise lies in the creation and deployment of Physical AI, built upon the integration of artificial neural networks into sophisticated robots equipped with both wheels and legs. This innovative technology promises to revolutionize last-mile delivery by making it more efficient and sustainable, particularly in dense urban environments where the demand for smarter logistics solutions is rapidly growing. According to Marko Bjelonic, CEO of RIVR, the company’s mission is clear: "Our Physical AI technology integrated into our full solution has the potential to set new standards for efficiency and sustainability in the logistics sector."
RIVR is gearing up to begin field testing of its trailblazing Physical AI technology in 2025, collaborating with some of the world’s leading logistics carriers. This initiative marks a pivotal moment in RIVR’s journey, showcasing its commitment to addressing one of the most complex and critical facets of e-commerce logistics — the last mile. Bjelonic believes working with major logistics players to deploy their advanced robots will be a significant milestone, underscoring RIVR’s transformative potential in the delivery space.
The rebranding to RIVR is designed to reflect the company's broader ambitions and philosophy. The name RIVR invokes themes of connectivity, adaptability, and positive impact, embodying the company’s vision to be a transformative force in robotics and logistics. Additionally, the name can be perceived as an acronym for 'Reinventing Robotics,' affirming RIVR’s role as a leader in innovation.
The strategic repositioning of RIVR comes on the heels of a successful $22 million Seed Funding round completed in August 2024, co-led by influential figures like Jeff Bezos via Bezos Expeditions and the HSG group. This round of funding underscores a strong market confidence in RIVR’s vision and technological prowess. RIVR is currently closing another funding round, with aims to expedite the development and roll-out of its advanced delivery robots.
Through this rebranding and strategic shift, RIVR positions itself firmly as a customer-centric technology company with global ambitions, ready to challenge conventional logistics models and set new benchmarks in the industry. With the logistics sector facing sustained pressure to improve efficiency and sustainability, RIVR’s innovation-driven approach provides a promising new avenue for development.
RIVR’s unique approach to integrating artificial neural networks with innovative robotic designs offers a glimpse into the future of logistics. By empowering human delivery capabilities exponentially through their robots, RIVR seeks to not only enhance operational efficiency but also contribute positively to reducing environmental impacts and improving urban delivery services.
Overall, the rebranding from Swiss-Mile to RIVR signifies more than just a name change — it represents a strategic evolution towards a future marked by smarter, and more sustainable delivery solutions. As field testing of its Physical AI technology commences this year, all eyes will be on RIVR as it strives to showcase the transformative potential of its innovations in reshaping last-mile delivery.
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